CRO
Website & CRO

More revenue.
Same traffic.
No extra spend.

You're already paying to bring people to your site. Most of them leave without buying. We find out why — and fix it systematically, so every rupee of ad spend works harder.

30 minutes · We'll show you exactly where your site is losing money

Before
After CRO
1.8% CVR — traffic bouncing at hero
3.4% CVR — hero rewritten, trust signals added
68% cart abandonment — no urgency
51% cart abandonment — checkout simplified
PDP scroll-depth under 40%
PDP scroll-depth 72% — layout restructured
4.1s page load — losing mobile buyers
1.9s load time — 22% uplift in mobile CVR
No A/B testing in 6 months
Weekly test cadence — compounding gains
+28% revenue
avg. lift — same ad spend
Representative of avg.
client outcomes at 90d
Shopify Design Landing Pages A/B Testing UX Audits Page Speed Checkout Optimisation PDP Redesign Heatmap Analysis Mobile CVR Shopify Design Landing Pages A/B Testing UX Audits Page Speed Checkout Optimisation PDP Redesign Heatmap Analysis Mobile CVR
The Opportunity
97%

Of your visitors leave without buying.
That's fixable.

For every ₹1 spent acquiring traffic, most D2C brands convert less than 3% of it. The other 97% is a recoverable loss. Not through more spend — through understanding why they're leaving and removing every friction between them and the buy button.

Visitors who land100%
Reach product page48%
Add to cart12%
Reach checkout7%
Actually buy2.8%

Typical D2C funnel. Each drop is an opportunity. We find and fix them in order of revenue impact.

The math

If you're doing ₹50L/month and your CVR goes from 2.8% to 3.5% — that's ₹12.5L in additional monthly revenue. Zero extra ad spend.

What We Do

Every service targets
a specific leak.

We don't redesign for aesthetics. Every change we make is tied to a measurable revenue outcome.

01

CRO Audit & Testing

A systematic diagnosis of every drop-off in your funnel — heatmaps, session recordings, analytics — followed by a structured A/B testing programme to fix them in order of impact.

HeatmapsSession RecordingsA/B TestingFunnel AnalysisCopy Testing
02

Product Page Optimisation

Your PDP is the most important page on your site. We restructure layout, sharpen copy, add social proof, and reduce friction — systematically tested until CVR moves.

PDP RedesignImage StrategyReview PlacementCTA TestingUrgency Signals
03

Landing Page Design

Performance-first landing pages for paid campaigns — built to convert the traffic you're paying for, not distract it. Every element earns its place or gets cut.

Campaign PagesProduct LaunchesSale PagesLead GenVSL Pages
04

Checkout Optimisation

Most D2C brands lose 60–70% of buyers at checkout. We remove every unnecessary step, reduce form friction, add trust signals, and test payment options — all measurable.

Checkout RedesignCart AbandonmentUpsell StrategyTrust BadgesPayment UX
05

Shopify Build & Redesign

Full Shopify builds and redesigns with conversion embedded at every decision. Not beautiful for its own sake — fast, focused, and engineered to sell.

Shopify DevTheme CustomisationSpeed OptimisationMobile UXApp Integration
06

Page Speed & Technical UX

A 1-second delay in load time reduces CVR by up to 7%. We audit and fix Core Web Vitals, image compression, script loading, and mobile performance.

Core Web VitalsLCP FixScript AuditImage CompressionMobile Speed

"We don't redesign websites. We engineer revenue — every decision tied to a hypothesis, every change measured against a baseline."

Book a Strategy Call →
How We Work

Evidence first.
Changes second.

Most agencies redesign on instinct. We diagnose from data — so every change we make has a measurable reason behind it.

01
Funnel mapping
We map every step from ad click to purchase — identifying exactly where visitors drop and what the revenue cost of each drop-off is.
02
Qualitative analysis
Heatmaps, scroll maps, and session recordings show us what users actually do — not what we assume. The data usually surprises us.
03
Hypothesis building
We turn every finding into a prioritised hypothesis — ranked by revenue potential and test complexity. High impact first, always.
04
Structured A/B testing
Each hypothesis becomes a test with a clear success metric. Statistical significance before we call anything a winner — no gut-feel decisions.
05
Ship, measure, repeat
Winners get shipped. The learning compounds. Every month the baseline improves — so results get better over time, not just in month one.
Free CRO Audit — What You Get

We'll find your three biggest revenue leaks in 48 hours.

Full funnel analysis — where exactly visitors are dropping
Top 3 highest-impact fixes ranked by revenue potential
Page speed audit with Core Web Vitals breakdown
Mobile UX review — where mobile buyers specifically drop
Revenue estimate: what fixing each issue is worth
Book a Strategy Call
0%
Avg. CVR lift within 90 days of engagement
0d
From audit to first live A/B test
0
Extra ad spend needed to see results
0×
Avg. revenue per session improvement
Our Framework

Systematic.
Measurable. Compounding.

CRO isn't a one-time redesign. It's a continuous process — each test building on the last, each win compounding into the next.

Phase 01

Diagnose

Analytics audit, heatmap analysis, session recordings. We build a clear picture of where revenue is being lost before touching anything.

Phase 02

Prioritise

Every finding becomes a hypothesis ranked by revenue impact × confidence × effort. We fix the biggest leaks first — not the easiest ones.

Phase 03

Test

Structured A/B tests with defined success metrics, sufficient traffic, and statistical significance thresholds. No gut-feel, no premature calls.

Phase 04

Compound

Winners ship. Losers inform the next hypothesis. Monthly velocity increases as we learn more about your customers. The baseline keeps moving up.

"Most CRO agencies run a few tests and call it done. We build a continuous optimisation machine — one that compounds every month you stay engaged."

Book a Strategy Call →
What We Actually Build

Pages that sell.
Sites that convert.

When testing reveals what needs to change, we build it. Design and development in-house — no outsourced execution.

Shopify Builds & Redesigns

Full Shopify stores built from scratch or redesigned for conversion. Every template decision, app choice, and layout is made with CVR as the primary metric.

Shopify DevCustom ThemesSpeed-firstMobile UX

Performance Landing Pages

Dedicated pages for paid campaigns, product launches, and seasonal sales. Built fast, tested faster — campaign-specific pages consistently outperform homepages by 40–60%.

Campaign PagesLaunch PagesSale PagesLead Gen

Product Detail Pages

PDP redesigns that address real objections, lead with the right social proof, and sequence information in the order that actually converts — built from your heatmap and session data.

PDP RedesignReview IntegrationGallery UXVariant Display

Checkout & Cart Redesign

The highest-leverage page on your site. We simplify steps, surface the right trust signals at the right moment, and test payment and delivery presentation — often worth 5–8% CVR alone.

Checkout UXCart DesignUpsell FlowsTrust Signals
Who This Is For

Right if this
sounds like you.

D2C brand with traffic but underwhelming CVR
Ads are working but the website isn't converting what they send
Spending ₹3L+ monthly on paid media
High enough traffic volume to run meaningful A/B tests
Site CVR below 3% — or you're not sure what it is
Industry average is 2–3%; most brands have headroom above that
Mobile traffic high, mobile conversion low
60–70% of D2C traffic is mobile — most sites aren't built for it
Want paid, CRO, and retention working together
Maximum impact when all three channels feed each other
Strategy Call — What to expectSlots available this week

30 minutes. We'll find your biggest conversion leak.

Share your analytics access before the call and we'll walk in with a clear picture of where you're losing revenue — and exactly what we'd do about it.

Live review of your funnel drop-off data
Top 2–3 highest-impact fixes identified
Revenue estimate for each fix
Honest assessment — we'll say no if it's not a fit
Book a Strategy Call
Not the right fit if you're
Pre-launch or pre-revenue — not enough traffic to test
Looking for a redesign with no testing component
Under ₹1.5L/month in ad spend — insufficient test volume
Expecting instant results — testing takes 4–6 weeks per cycle
CONVERT MORE
The traffic is already there

Convert more
of what you have.

One 30-minute call and we'll tell you exactly where your site is losing revenue — and what fixing it is worth.

30-minute call No commitment Revenue estimate included D2C brands only
Ready to scale?

Get 30 minutes with our team — no pitch, just strategy.

LoopGro

Growth partner for D2C brands. One partner. Every touchpoint.

Get In Touch
shubhi@loopgro.com+91-8130021461
Registered Office
73/1, Balliwala Chowk,
Kanwali Road, Dehradun,
Uttarakhand
© 2026 Loopgro Collective LLP. All rights reserved.

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